Stiiizy, California’s leading cannabis brand, faces numerous legal challenges despite its dominant market position, including allegations of overstating THC content, illicit interstate sales, using dangerous pesticides, and illegal cannabis diversion. The company, represented by spokesperson Pristina Alford, denies these claims, attributing the lawsuits to its success and visibility. Industry experts are divided: Jerred Kiloh of the United Cannabis Business Association criticizes Stiiizy for undermining the legal market, while attorney Justin Brandt believes the company is targeted due to its size but that these legal issues are unlikely to be fatal. Attorney Laura Bianchi, who focuses on cannabis matters, warns that such lawsuits and management issues have doomed other California cannabis companies, highlighting the precarious nature of Stiiizy’s future.