While it’s rare for the federal government to file a complaint for a noncompliant website, if it does bring some type of enforcement action against a company, regulators can seek civil damages of $5,000 for the first offense and $110,000 for the second offense, said Mukunda Shanbhag, an attorney with Bianchi & Brandt in Scottsdale, Arizona.

“Regulators are taking the issue of website access more seriously,” Shanbhag said. “It’s being seen more as an issue of access, like walking into a store. You get most of your information online now.”